In a poor city in a poor country on a poor continent, there is a group of people with a singular purpose: to look rich.
Or, rather, to look good — and to fully embody the suave, elegant style that a wardrobe of three-piece suits, silk socks, fedoras and canes might suggest.
They are called sapeurs or members of the Societe des Ambianceurs et des Personnes Elegantes (the Society of Tastemakers and Elegant People). And when they go out, they turn the streets of Brazzaville, the capital of the Republic of the Congo, into a fashion runway.
Photo Credit: Hector Mediavilla/Picturetank
Crest Toothpaste advertisement, 1957. Illustration by Norman Rockwell.
Edie Campbell in “Be My Baby” for Lula #14 Spring/Summer 2012 photographed by Jessie Lily Adams
In, right, left, right, twerk, and out.